Marketing your small business is one of the most exciting parts of business ownership. What makes it so exciting is that there isn't just one way to promote a business. In fact, when you consider all of the possible combinations of marketing activities, there are thousands of ways to get the word out about your small business. And the best part is you can tailor your marketing activities to what works best for your business.
Here are common small business marketing mistakes you should try to avoid in your business.
Not Having a Marketing Plan
Trying to promote your business without a marketing plan is like shopping for a red shirt with a blindfold over your eyes. You may get lucky and end up with the end result you want, but chances are you will waste a lot of time and money in the process.
Being Unclear About What Makes Your Business Different
Your business is not exactly like any other business out there. If it were, you probably wouldn't have started the business in the first place. In order to market your business effectively, you need to identify what sets you apart from the competition.
Underestimating the Power of Word of Mouth Marketing
The beauty of word of mouth marketing is that it is free and it happens naturally. If you provide an excellent product or service, then your customers are thrilled, and they tell their family, friends and colleagues about it. If you encourage your clients to spread the word, you can get even more out of word of mouth marketing.
Being Scared of Social Media
Social media has exploded in recent years and has quickly become one of the most affordable and effective marketing techniques for small business owners who can focus their efforts and maximize their time spent on social media to yield big results. The trick to using social media to promote your small business is two fold: first you need to select the right network, and second, you need to be clear about what your goals are.
Refusing to Try New Marketing Activities
Most small business owners are over-scheduled, often juggling multiple priorities at the same time. This is why routines are good for us; routines help us manage our time and be as productive as possible. Marketing is ever-changing and the only way to consistently promote your business effectively is to stay in tune with the changes and remain open to trying new marketing activities.
Now that you know what to avoid as you get started marketing your small business, it's time to focus on what you should be doing. This blog on Marketing Mistakes Small Business Owners Make will help you promote your small business in the best possible way.