One of the most important questions every business asks themselves is “What are the new and the most important trends and how can we capitalize on them"?
Each year we see new technologies come out and the current ones get smarter. This will continue to happen every year, and the trend will only pick up the pace.
Here are a few key trends you might want to keep an eye out for and implement in your business if you want to get ahead of your competition.
1. Customer-centric marketing
Personalized marketing has been the hot and trendy approach for some time now.
If you want to deliver an excellent customer experience, you have to know them better than ever. This often means creating detailed customer profiles that can help you understand their behaviors at every touch point with your business.
Automation, in general, is a great practice every business should be taking advantage of. There are many different fields that you can automate through tools, and the same can be said for your social media.
With Chatbots, your whole social media strategy and how you interact with your customers can be transformed into a real-time instant and automated communication tool.
3. Voice search
By 2020, 50% of all searches are expected to be voice services.
Voice search technology has been continuously improving and as a result, voices searches have increased in popularity as well.
Voice search is popular because of its ease of use, speed, and convenience. Above all though, it’s hands-free.
The next time you’re optimizing your website for voice searches, focus on the way you phrase your content and text.
All in all, expect to see a shift in the tech and the way we do business. Marketing is one of the many fields that are likely to go through a complete change. With that said, if you’re not sure where to begin, start with gaining a deeper understanding of your customers.
2019 and the future are very likely to be customer oriented, filled with personalization, automation, and new tech. Again, knowing who you’re dealing with can put you miles ahead of your competitors.